voice and tone


Our voice strikes a balance between being knowledgeable and relatable, guiding our audience through their sustainable fashion journey with warmth and clarity. It is informative yet conversational, empowering customers to make conscious choices while feeling supported and inspired.

our tone

Our tone is calm, friendly, and genuine. We communicate with empathy and understanding, meeting our customers wherever they are in their sustainable fashion journey. Our tone is also confident yet humble, inviting open dialogue and fostering a sense of trust.

messaging examples

Those things that matter most to our brand and guide our behavior in front of our audiences.

Social Media Post

"Discover the beauty of simplicity. Our minimalist designs embrace sustainable fashion, empowering you to curate a wardrobe that reflects your values. Join us on this mindful journey towards a more conscious and stylish future. #SustainableFashion #Minimalism"

Product Description

"Introducing our new eco-friendly collection. Each piece is crafted with care, using sustainably sourced materials that leave a minimal environmental footprint. Embrace authenticity and elevate your style with these timeless garments designed to last. Shop consciously and confidently with us."

E-mail Newsletter

"Hello [Customer's Name], we're excited to share our latest sustainability report with you. Transparency is at the heart of our brand, and we want to keep you informed about our progress and initiatives. Together, let's make a positive impact on the planet and celebrate the joy of mindful fashion. Explore the report now!"

Landing Page

"Welcome to our mindful fashion community. We believe that sustainable fashion should be approachable and accessible to all. Dive into our story and discover how we're transparently working towards a more ethical and environmentally conscious future. Join us on this journey of authenticity and style."

Welcome Message

"At NewBrand, we're more than just a fashion brand. We're a mindful movement. Explore our thoughtfully designed garments, ethically sourced materials, and transparent manufacturing processes. Feel the difference of sustainable fashion that aligns with your values. Let's redefine the way we dress, together."

Customer Service

Customer: "I'm looking for a versatile, sustainable dress for a special occasion. Can you help me?"

Brand: "Absolutely! We're delighted to assist you. Our collection features a range of elegant dresses that combine timeless style with eco-friendly fabrics. Let's find the perfect dress that matches your aesthetic and values. Our commitment to sustainability ensures you'll feel confident and beautiful in every way."
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